Tuesday, 29 April 2014

'The Amazing Spider-Man 2' / 'Ray' Blu Ray Release

To market the Blu Ray release of 'The Amazing Spider-Man 2' Sony will release a bust of Jamie Foxx's head that opens up to store the discs. I haven't seen the film yet, so I don't know if this is a clever tie-in, or just a bizarre thing to do, but that's what's going to happen.

However the market for busts of Jamie Foxx's head, from a film that's only just out, seems a little limited, I think the best option would be to tie this release in with the 10th Anniversary of Jamie Foxx's Academy Award winning performance in 'Ray'. Film lovers will definitely be more in the market for merchandise for this film.

Honestly, I think the Blu-Ray ("Blue Ray") marketing kind of sells itself, and since the actual release of 'The Amazing Spider-Man 2' is a few months off already there's still plenty of time to hammer out whatever deals need to be made to make this happen! It's a badly missed opportunity if it doesn't.

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